Faux-humility might be a common practice in some regions of the world and we might do it to please others and fit into the culture. Nobody wants to be thought of as arrogant. What impresses me are those people who can admit they are smart, funny, creative and take pride in their gifts. It takes more courage to be honest about ourselves. Ironically, faux humility is probably an extension of our ego.
When we exaggerate our talents, cannot admit to our faults and weaknesses, think we are better than others, and speak to others with condescension, that too is ego coming from how little we feel about ourselves. This is where real humility needs to be embodied. Having a realistic perception of our abilities might be a virtuous goal.